Effective Privacy-safe Marketing
Privacy-safe will be the leading trend of advertising. In 2021, iOS had a significant update for privacy which limits cross-app tracking abilities, we believe that Android will follow soon. It’s just the beginning of a new era that making advertising money must go with protecting user privacy. Privacy-safe is a big challenge but also a great opportunity. Effectif is proud that we are a pioneer in Privacy-based advertising.
Bringing high-quality users to your apps is always our first priority. In the new privacy era, due to the lack of cross-app tracking data, most existing user targeting solutions will be inefficient.
Effectif develops new approaches for user targeting based on in-app behavior. By analyzing user behavior, we deliver your ad to the appropriate users while preserving privacy.
By applying the most advanced machine learning techniques to Ad delivery, we optimize ad display to bring in high revenue without ruining the user experience.